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Friday, October 7, 2011

Microsoft is interested in buying Yahoo

/ On : 12:59 AM/
ShoutBloger: Microsoft Corp. is interested in buying Yahoo Inc., the company that failed to buy in 2008. This time, according to Reuters sources, Microsoft along with several other companies are expected to glance at Yahoo again has a value of U.S. $20 billion.

Other companies such as Providence Equity Partners, Hellman & Friedman and Silver Lake Partners, a giant Alibaba in China, and investment companies of the Russian Global DST. Microsoft itself the possibility of seeking partners to pursue joint ownership of Yahoo.

However, a leader of Microsoft said, Yahoo has been no decision regarding this.

One faction within Microsoft who thinks this purchase would be a good state, ownership will wipe out competitors Yahoo Inc. and AOL will create a powerful portal which will offer more products to viewers, advertisers and end users.

In 2008, Microsoft even dares to bid U.S. $47.5 billion or U.S. $33 a share. The value of Yahoo did not develop for many years and several executives (Microsoft) feel obligated to purchase something to look forward, said a Microsoft executive who refused to be named.

But Yahoo's sales process is still too early. Company's financial adviser is still preparing a position paper to be sent to those interested.

But the planned purchase of Yahoo by Microsoft is reminiscent of the antagonistic attitude of the public will Microsoft CEO Steve Ballmer to Yahoo. Microsoft is also widely known never successfully done this kind of large-scale integration.

Purchasing advertising agency aQuantive by Microsoft in 2007 worth U.S. $6 billion even called failed. The deal to buy Skype also has not finished its integration process.

Microsoft is also slow in battle with Google to dominate advertising. Figures from comScore, Google controls 64.8 percent of the U.S. search market, Yahoo 16.3 percent and Microsoft's 14.7 percent. That is, the combination of Yahoo with Microsoft was not able to match Google's superiority.


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