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Friday, October 14, 2011

In 2012 Sony Ericsson ceases to produce mobile phones

/ On : 10:42 PM/
ShoutBloger: Sony Ericsson mobile phone manufacturers stated that they would focus entirely to the booming smartphone market. As such, they will be dealing directly with competitors such as Apple's other smartphone manufacturer specialized.

This step also reiterated the importance they relate closely with Sony, although some recent reports say that the Japanese electronics giant is preparing to have a Sony Ericsson entirely.

In the company's official statement on Friday 14, 2010, the step they are to focus on a smartphone will be conducted in 2012. On occasion, they also reported that the performance of the company began re-print profit, which amounted to 31 million euros, or about Rp376 billion.

Of lift, 80 percent of all sales achieved by Sony Ericsson are smartphone sales. In the last quarter, Sony Ericsson claims, their Android smartphone market share reached 12 percent globally.

However, Sony Ericsson's long road to become full smartphone manufacturers is very heavy. Not to mention they also have to deal with Apple, which recently made the user was forced to queue in a number of stores worldwide to get the iPhone 4S.

When Apple was successful, Sony Ericsson has a number of disadvantages. Fortunately, once they focus on the production platform Google Android-based smartphones, they began to regain profits.

In last quarter, a joint venture between Sony and Ericsson was successfully marketed 9.5 million mobile phones including smartphones and feature phones and get a 33 percent increase compared to the previous quarter. Their own sales in Asia soared, especially in Japan.

From the sales side and pretty good quarter, But in terms of revenue, its performance is not that good, said Morten Imsgaard, analyst at Sydbank, quoted by Reuters, October 15, 2011. The company still needs to improve this side to lift its operating profit, he said.

Sony Ericsson also stated that they seem to still be under pressure from the company's profits due to declining profits from the sale of mobile phone features. And although the conditions in the market is very competitive, but the decline in global markets is likely to complicate them.


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