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Wednesday, June 8, 2011

iMessage New Competitors of BlackBerry Messenger

/ On : 6:56 AM/
ShoutBloger: Answering the features of BlackBerry Messenger (BBM), a mainstay of BlackBerry, Apple presents iMessage. iMessage is a cloud computing-based data services that functions the same as (BBM).

Some analysts also assess iMessage technology is a serious threat for BlackBerry Messenger (BBM). In fact, this warning could make the stock price by Research in Motion (RIM) as the manufacturer of the BlackBerry, declined in the United States.

Tavis McCourt of Morgan Keegan analyst firm said that iMessage is the shot that directly led to the BlackBerry Messenger. In fact, the fuel that has more than 40 million global users is one key to RIM success outside the United States.

RIM relies on its sales growth in Latin America and Asia where they gained popularity thanks to the BlackBerry Messenger. Well, iMessage could undermine the popularity of BlackBerry Messenger is seen in this region which ultimately reduces the sales of the BlackBerry.

Given Apple's history, we think iMessage not be released if it does not have a competitive delivery time and a good performance, said Tavis, as he believes that ultimately the same iMessage good performance if compared with the BlackBerry Messenger.

Mike Abramsky, an analyst at RBC Capital Markets also assess iMessage BlackBerry user loyalty will tempt young people to switch to the iPhone. According to him, the arrival of iMessage brings uncertainty as to whether the BlackBerry Messenger will remain competitive in the long term.

On the other hand, greater pressure for BlackBerry Messenger is expected to come from Android. Tavis view that given the rapid growth, Google might be triggered to make the same messenger service function with BlackBerry Messenger.

We would be surprised if Android does not attempt to imitate iMessage or BlackBerry Messenger, which would further threaten the long-term success of RIM, said Tavis, quoted by Bloomberg on Wednesday June 8, 2011.

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