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Friday, March 25, 2011

Sony Ericsson Campaigns Go Green Through GreenHeart

/ On : 9:33 PM/
ShoutBloger: After the previous Sony Ericsson announced that they ready to launched 9 Android Smartphones. Apart from trying to display the latest technologies to its products, Sony Ericsson also provides friendly smart phone environment in the portfolio of pride, GreenHeart.

Profile GreenHeart pioneered by Sony Ericsson C901 and Naite GreenHeart which was launched 2010. Followed by Sony Ericsson Elm, Hazel and Aspen. Not only the smart phone products, accessories Extras was not immune from GreenHeart concept.

Sony Ericsson is using recycled plastics to mobile phones and accessories GreenHeart. Not only that, the paint used is water based so it does not endanger their users. Sony Ericsson also ensure the use of the material free of harmful chemicals such as PVC (polyvinyl chloride), beryllium, bromine and antimony.

In addition, in these product lines, Sony Ericsson uses a battery charger that is efficient energy so that the charging time can be faster by 40 percent, and automatically stop the flow of electricity if the phone battery is fully charged.

GreenHeart packaging product line is also more compact because the company is headquartered in London that provides e-manual that has been embedded in the smart phone in order to reduce paper usage. Sony Ericsson also includes a number of applications and accessories that promote the go green concept.

Finally, as a form of commitment in preserving the environment, Sony Ericsson held a program of collecting and recycling smart phones that are no longer used.

For their GreenHeart campaign, Sony Ericsson managed to receive the award Greenbang Awards in 2010 and then as the Best Cross-Organisation Sustainability Effort to GreenHeart his portfolio.

This year, Sony Ericsson Aspen was also named the Greenest Smartphone by Greenpeace at the Consumer Electronics Show (CES) 2011 in Las Vegas last January.

Next April, Sony Ericsson is ready to launch the latest product of a series of its mobile platform Android, Sony Ericsson Xperia Neo. Carrying the latest version of Android 2.3 (Gingerbread) Neo Xperia also included in the series GreenHeart portfolio. In addition to using recycled plastics to cover behind him, the operating system Gingerbread also ensure better battery management so they can save electricity consumption.

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